IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion. In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time. Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies. The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?展开
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斯科特·斯比德曼 Ellen Marguerite Cullivan Scott Kasics Kyle Leatherberry 里兹万·曼吉 欧嘉·梅雷迪斯 Enya Flack 里克·佩雷斯 Ira Grossman Sebastian Cavichiolo Keith Zielke 佩吉·瓦哈达特 安东尼·B.詹金斯 亚历克西斯·巴卡 格蕾丝·朱诺 Mélodie Rose Romano Tanya Hutchins 梅尔·法尔 Jillian Barrie 吉姆·福特